Senior Manager, Digital Marketing International at Yum! | Irvine, CA | $157K/yr – $185K/yr

Yum!

Senior Manager, Digital Marketing International

Irvine, CA (Hybrid)

$157K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Taco Bell’s global digital strategy across regions, shaping experiences and brand presence with cross‑functional leadership.

Own global digital frameworks and cross‑regional integration
Must-have: 8+ years in Digital Strategy/Activation
Standout: Global frameworks and cross‑functional influence with data-driven insights

Job Description

Responsibilities

Support and advance the global digital agenda in partnership with International and regional Digital leadership to shape the global digital agenda and drive digital objectives into all marketing execution
Lead ideation for digital experiences in collaboration with global marketing partners and regional Digital leaders; represent the voice of the digital consumer and business in broader brand discussions
Act as the central connector to the full Digital organization across regions, supporting briefings, frameworks, integration, and best practice sharing to enable strong local execution
Consolidate global view and coordinate reporting of digital performance across key priorities (e.g., BIG 5), identifying insights and opportunities to share with regions
Drive alignment and integration across cross-Digital planning and execution, ensuring consistency while allowing for local flexibility
Be a thought leader in the digital space, driving consumer-first, digitally led experiences and elevating global digital capability
Develop global digital frameworks, playbooks, and toolkits to support BU sell-in and market adoption of key programs
Ensure strong and consistent digital brand presence globally; guide how products and brand show up across digital touchpoints in alignment with pillar strategies and brand standards
Support adoption and execution of global digital brand standards, supporting BUs as they own end-to-end execution and ensuring alignment across digital touchpoints with brand values and strategic pillars
Prepare insights and recommendations to inform senior leadership decision-making, providing updates and recommendations grounded in global trends, data, and performance insights

Requirements

Bachelors degree in Digital Marketing or related field OR equivalent years of experience, MBA a plus.
8+ years of experience years leading Digital Strategy or Activation either at a brand or with an agency or consultancy, including Digital campaign and creative development and execution, acquisition and growth marketing, customer marketing, ecommerce marketing and merchandising, etc
Demonstrated ability to leverage Digital to drive business growth
Data-obsessed, but creatively-driven marketer
Able to clearly articulate vision, strategy, and connect that to tactical execution
Able to inspire via spoken and written word
Able to partner and collaborate across teams, and influence peers to drive action
Experience leading projects or small teams

Preferred

MBA a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Lausanne, Vaud, CHE

57 employees (5 in marketing)

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