Senior Manager - Digital Marketing at Big Cedar Lodge | Missouri, USA

Big Cedar Lodge

Senior Manager - Digital Marketing

Missouri, USA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Bass Pro Hospitality’s social and digital presence by owning content strategy and multi-channel execution.

Strong Must-have: 4+ years’ experience managing paid Google and social accounts.
Standout: Hands-on WordPress development experience.

Job Description

Responsibilities

Plan, create and execute ongoing content strategies to advance Bass Pro Hospitality’s mission online with the goal of spreading core stories and content while fostering an enthusiastic and passionate community to support Big Cedar Lodge, Big Cedar Golf, Top of the Rock, Angler’s Lodge, Big Cypress Lodge, and Finley Farms.
Partner with in-house and third-party partners to create/capture photo and video assets for use on social and digital channels.
Proof and edit engaging content (original copy, photos, videos, and news).
Plan and schedule content appropriately within our social scheduling tools.
Manage our brand digital images, voice, and engagement across appropriate channels (Connected TV & OTT Advertising).
Plan and manage outward appearance of social media channels (i.e. descriptions, highlights, cover photos etc.)
Review social media tags/mentions and strategize accordingly.
Deploy social listening tools to monitor positive/negative comments and topic trends.
Generate reports on overall social channel and digital stats and notable trends and provide meaningful feedback.
Digital Marketing strategies and initiatives will include but are not limited to: Website Marketing, Display/Video/Audio/Social Media/Affiliate/Influencer Advertising, SEM, and retargeting/remarketing.

Requirements

Minimum Degree Required: Bachelor's Degree in Marketing
4+ years’ work experience managing paid google and social media business accounts.
Proven ability to optimize website performance, including caching, image optimization, code minification, and Core Web Vitals improvements.
3+ years of hands‑on WordPress development experience preferred, including building, customizing, and maintaining WordPress websites.

Preferred

Familiarity with Bass Pro Hospitality’s social media lists
Strong SEO knowledge

Benefits

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time

Big Cedar Lodge

Located in the heart of Missouri’s Ozark Mountains, Big Cedar Lodge is America’s premier wilderness resort. A passion of Bass Pro Shops founder Johnny Morris, the 4,600-acre lakeside retreat connects families to the outdoors with a variety of nature-based experiences including fishing, shooting, boating, hiking, spa and wellness offerings, hosting over 1.5 million guests annually. Signature attractions include Top of the Rock, home to world-class golf, dining, and entertainment; and Dogwood Canyon Nature Park, a 10,000-acre nonprofit wildlife preserve. Named “Number One Resort in the Midwest” by the readers of Travel + Leisure, the resort offers genuine Ozarks hospitality and a convenient location just south of Branson. To view current job openings or apply for a position please visit https://bigcedar.acquiretm.com/register_home_clean.aspxFor reservations or information call 1-800-225-6343 or visit http://www.bigcedar.com/

Founded in 1987

Ridgedale, Missouri, USA

654 employees (30 in marketing)

www.bigcedar.com