Senior Manager, Digital Marketing

Chicago, IL (Hybrid)

$95K/yr – $115K/yrSenior Level7+ years exp

Posted 2 months ago

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Job Summary

Own and optimize multi-channel digital marketing to drive ecommerce revenue, leads, and brand impact through data-driven campaigns, site and journey optimization, and strong cross-functional collaboration.

  • Growth Ownership: Own end-to-end digital programs across paid search, paid social, display, email, and site experiments to improve CAC, conversion, and revenue impact.
  • Cross-Functional Partnership: Align with Digital, eCommerce, Sales, and Marketing to optimize the customer journey and accelerate ROI.

Job Description

Own and optimize multi-channel digital marketing to drive ecommerce revenue, leads, and brand impact through data-driven campaigns, site and journey optimization, and strong cross-functional collaboration.

  • Growth Ownership: Own end-to-end digital programs across paid search, paid social, display, email, and site experiments to improve CAC, conversion, and revenue impact.
  • Cross-Functional Partnership: Align with Digital, eCommerce, Sales, and Marketing to optimize the customer journey and accelerate ROI.
Berlin Packaging logo

Berlin Packaging

Berlin Packaging is the world’s largest Hybrid Packaging Supplier® of glass, plastic, and metal containers and closures. The company supplies billions of items annually along with package design & innovation, global sourcing, warehousing & logistics, quality advocacy, financing & consulting services for customers across all industries. Berlin Packaging brings together the best of manufacturing, distribution, and income-adding service providers. Its mission is to increase the net income of its customers through packaging products and services.

Founded in 1998
Chicago, Illinois, USA
1.5K employees (136 in marketing)

Traffic Signals

Monthly Visitors
294.7K
Monthly Google Ads Budget
$42.5K
Traffic Source Mix
Search
37.4%
Direct
51.5%
Referral
7.3%
Social
2.2%
Paid
1.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
23 (2% of company)

Funding

Total Funding
$500M
Last Raise
$500M
Private Equity, 7 years ago

Funding History

  • Nov 2018
    Private Equity • $500M

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