Senior Manager, Digital Marketer at Takeda Pharmaceuticals | Cambridge, MA | $137K/yr – $215K/yr

Senior Manager, Digital Marketer

Cambridge, MA (Hybrid)

$137K/yr – $215K/yrSenior Level6+ years expFull time

Posted 3 months ago

Job Summary

Own a multi-channel digital marketing engine with data-led decisioning and cross-functional influence to shape brand strategy and campaign execution.

Growth/Channel Ownership: Lead digital strategy across paid, owned, and earned to align brand priorities with performance goals.
Analytics & Insights: Turn GA data into actionable optimization and scenario planning for campaigns and site experiences.
Cross-Functional Influence: Drive alignment across franchises, partners, and teams without direct control to scale omnichannel programs.

Job Description

Own the digital marketing engine across channels, align with brand priorities, and drive data-informed decisions with GA and analytics; navigate a matrix, influence cross-functional partners, and scale omnichannel strategy.

Develop and implement comprehensive digital marketing strategies across multiple channels
Manage large projects and initiatives with limited oversight
Analyze performance data using tools such as Google Analytics to provide actionable, strategic insights that guide decisions
Partner with brand marketing teams to understand priorities and bring digital strategy and campaign planning expertise to shape brand strategy and digital execution
Work closely with cross-functional partners to align on priorities, implementation plans, and operational support for existing and new initiatives
Work within the Digital and Diagnostic Marketing Team to share ideas, align capabilities across franchises, and support one another