Responsibilities

• Collaborate with IT to define a martech roadmap to unlock scalable delivery of marketing campaigns particularly to create efficiency in email, SMS, and push
• Oversee website strategy, content, SEO, and conversion optimization.
• Improve search rankings, organic traffic, and website conversion rates.
• Partner with internal teams on SEO, site updates, and content strategy.
• Ensure website supports marketing campaigns, promotions, and customer experience initiatives.
• Lead the strategy, development, and optimization of the company’s loyalty and membership programs.
• Develop initiatives that increase customer retention, visit frequency, and lifetime value.
• Partner with Operations, Finance, and Analytics to design loyalty program structure, rewards, and promotions.
• Track and report loyalty program performance, engagement, and ROI.
• Identify and drive opportunities to extend client adoption across NVA business units (i.e., NVA General Practice and Specialty businesses)

Requirements

• 7–10+ years of marketing experience, with experience in digital, CRM, loyalty, or lifecycle marketing.
• Experience managing marketing teams and cross-functional projects.
• Experience with marketing technology platforms and analytics tools, CRM/email platforms, marketing automation, SEO, and digital analytics tools.
• Strong analytical mindset and experience using data to drive decisions.
• Experience managing agencies, vendors, or marketing technology platforms.
• Strong communication and leadership skills.
• Demonstrated ability to translate strategy into execution and results
• Excellent communication and executive stakeholder management skills
• Bachelor’s degree
• Experience with partner collaboration across IT, product, and analytics teams.

Preferred

• Experience in multi-location, retail, hospitality, services, or consumer businesses preferred.
• Entrepreneurial mindset with strong operational judgment