Responsibilities

• Digital campaign & content strategy
• - Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
• - Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross-functional partners and Global partners
• - Define content strategies that drive performance across platforms{{{{:}}}} Paid Social (Instagram, TikTok), Amazon, and Retailer.com environments
• - Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post-campaign reporting
• - Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards
• - Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity
• E-Commerce CX & Content Strategy
• - Develop content strategies for retailer.com (Amazon, Sephora.com, Ulta.com, etc) that convert — including PDP strategy, A+ content direction, and platform-specific storytelling frameworks
• - Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage

Requirements

• 6+ years of experience in digital marketing, digital campaigns, e-commerce marketing, performance marketing, or a related field
• Experience managing integrated digital campaigns across multiple channels
• Proven ability to lead cross-functional workstreams and influence stakeholders at multiple levels
• Strong analytical skills with experience using campaign performance data to drive decisions
• Deep fluency in platform content ecosystems{{{{:}}}} TikTok, Instagram, YouTube, Amazon — including how each platform's algorithm rewards and surfaces content
• Strong working knowledge of SEO, Amazon search, and e-commerce content best practices (PDP, A+ content, keyword strategy)
• Experience working within or alongside global organizations; comfortable collaborating across time zones and cultures
• Excellent project management, communication, and presentation skills
• Ability to balance strategic thinking with hands-on execution
• Experience managing direct reports or cross-functional partners preferred

Benefits

• Base Salary Range $125,000-135,000**
• Company Benefits
• - Generous staff discount to use on all products
• - Medical, dental, and vision benefits
• - Commuter Benefits (Pre-tax)
• - Flex Spending Account (FSA)
• - Employee Assistance Program (EAP)
• - 401(k) with Company match
• - Paid Time Off
• - Birthday PTO