Responsibilities

• Develop and oversee the execution of a comprehensive digital content strategy aligned with business objectives.
• Conduct in-depth audience research and market analysis to identify content opportunities and trends.
• Define content pillars, themes, and a consistent brand voice across all digital platforms.
• Manage the editorial calendar, ensuring timely delivery of high-quality content in various formats (blog posts, articles, videos, infographics, social media updates, website copy).
• Collaborate with cross-functional teams, including marketing, designers/freelancers, and sales, to ensure content integration and impact.
• Oversee content creation process, either through direct contribution or by managing freelance writers, designers, and videographers.
• Implement SEO best practices to optimize content for search engines and drive organic traffic.
• Develop and manage social media content strategies to foster community and engagement.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide actionable insights for optimization.
• Stay abreast of emerging digital marketing trends, tools, and best practices to continuously innovate our content efforts.

Requirements

• Experience leading and managing a team of both junior and senior employees, helping mentor them and providing best in practice strategy.
• Expertise in SEO tools and best practices, including keyword research, on‑page optimization, and analytics platforms (e.g., Google Search Console, SEMrush, Moz).
• Proficiency with content management systems (CMS) such as WordPress, Contentful, or similar platforms to build, publish, and maintain digital content.
• Strong analytics capabilities, with hands‑on experience using tools like Google Analytics, social media insights, and KPI dashboards to track performance and inform optimization.
• Experience managing multi‑format digital content workflows, including editorial calendars, asset management systems, and collaboration tools used by writers, designers, and videographers.