Responsibilities

• Marketing-sourced pipeline and revenue impact across all demand channels.
• Integrated demand strategy spanning paid media, lifecycle, website conversion, webinars, and gated content.
• Enterprise programs that engage full buying committees across managed care, finance, and payer relations.
• Paid acquisition with a focus on pipeline efficiency and return on ad spend (ROAS), not just lead volume.
• Website conversion optimization through structured testing and UX improvements.
• Attribution, reporting, and performance insights in partnership with Revenue Operations.
• Experimentation and innovation across demand programs, testing new channels, formats, and messaging to unlock scalable growth.
• Strategic support of the ABM program, partnering with marketing and sales stakeholders to enable account targeting, messaging alignment, and measurement while ensuring consistency with broader demand efforts

Requirements

• 5+ years of experience in B2B SaaS demand generation or integrated growth marketing roles
• Proven track record of driving pipeline for an enterprise sales organization
• Experience operating in both startup and more mature environments
• Strong execution skills with the ability to independently own programs from strategy through results
• Demonstrated success managing and optimizing significant marketing budgets
• Highly analytical, data-driven mindset with a focus on ROI and pipeline efficiency
• Experience managing multi-channel demand programs across paid, campaigns, events, organic, and affiliates
• Paid acquisition expertise across Google Ads, LinkedIn, and Meta, optimized for demo conversions and pipeline generation
• Conversion rate optimization experience with a history of improving landing page performance and lead quality
• Strong understanding of lead quality, ICP definition, and optimizing toward SQLs and pipeline, not just MQLs
• Ability to partner effectively with Sales to align demand programs to revenue outcomes