Responsibilities

• Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won.
• Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage.
• Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity.
• Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - including contract negotiation and performance evaluation.
• Apply CRO disciplines across landing pages, ad creative, and lead capture.
• Collaborate with campaign, content, and product marketing to effectively amplify content across paid channels aligned.
• Lead and develop a growing paid media team; mentor members, set performance expectations, and build a culture of accountability and continuous improvement.

Requirements

• 5+ years of hands-on B2B paid media experience with a track record of driving pipeline in a SaaS or enterprise software environment.
• Direct ownership of significant paid media budgets with experience managing complex channel mix allocation.
• Advanced proficiency in Google Ads; experience in LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense.
• Experience managing paid programs on Reddit, G2 and review platforms, content syndication networks, and third-party lead and appointment generation programs.
• Proficiency with Salesforce and Marketo for attribution and reporting; working knowledge of landing page and personalization tools such as Instapage or Mutiny.
• Strong analytical ability with a track record of translating performance data into recommendations for senior stakeholders.
• Familiarity with generative engine optimization (GEO) and how AI-driven search is reshaping paid media strategy.
• Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio.
• Prior experience building or scaling a paid media team.