Responsibilities

• Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail
• Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities
• Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy
• Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership
• Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement

Requirements

• 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred)
• Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact
• Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred)
• Hands-on experience with Salesforce CRM and Pardot (marketing automation)
• Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline
• Strategic thinker with a builder’s mindset
• Strong cross-functional collaborator with the ability to influence Sales and RevOps
• Highly organized, deadline-driven, and comfortable managing multiple campaigns simultaneously

Benefits

• Comprehensive US benefits package, including medical, dental, vision, 401(k), and paid time off
• Opportunity to shape and scale a high-impact Demand Generation and ABM strategy in a growing global SaaS company
• Hybrid work model (3 days per week in our Austin office)
• Professional development opportunities and global collaboration