Senior Manager, Demand Generation

New York City, NY (Remote)

$150K/yr – $175K/yrSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end demand generation motion for enterprise and strategic accounts, turning market insights into ABM driven campaigns that deliver measurable pipeline and revenue impact.

  • ABM Programs: Lead multi-channel ABM with personalized content, digital ads, and plays aligned to buyer journeys for strategic accounts.
  • Campaign Execution: Own cross-functional planning, briefs, assets, and activation in digital, email, paid media, events, and partnerships.

Job Description

Responsibilities
  • Own demand generation strategy and pipeline contribution across priority segments, defining campaign plans, performance targets, and coverage goals to drive measurable pipeline growth and execution excellence .
  • Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals.
  • Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards.
  • Develop campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and partner channels.
  • Identify whitespace and segment opportunities to accelerate acquisition, influence opportunities, and expand market presence.
  • Ensure integrated campaigns seamlessly connect with targeted ABM initiatives and sales plays for a cohesive buyer experience.
  • Lead ABM initiatives as a targeted demand generation motion for strategic and enterprise accounts.
  • Partner with Sales and Sales Operations to support account tiering, prioritization models, buying group mapping, and engagement frameworks.
  • Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.
  • Develop account intelligence and insights to inform personalization, messaging, and sales motions.
Requirements
  • Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
  • 6–8 years of leading demand generation programs in B2B environments, with strong experience in ABM as a strategic motion.
  • Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.
  • Deep understanding of enterprise buying groups, complex sales cycles, and multi-stakeholder decision processes.
  • Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.
  • Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization.
  • Strong analytical, communication, and stakeholder management skills, with executive-ready presentation capabilities.
  • Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards.
  • Ability to travel up to 10% as business needs require
  • Role requires the following physical capacity: Sedentary: primarily desk/computer work
Benefits
  • Competitive Compensation Package ($150,000 - $175,000 base salary + variable component)
  • Comprehensive Healthcare Coverage (Health, Dental, Vision)
  • Retirement Savings Plan with an Employer Contribution
  • Professional Development Opportunities
  • Time Off
  • Wellness Initiatives
  • Employee Assistance Program
  • Generous Global Parental Leave
  • Calm, free premium subscription
  • Employee Discount Program
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Elite Technology

3.8 Glassdoor

Elite is a leading independent technology company that helps law firms drive profitability through improved operational effectiveness, increased efficiency, and greater visibility across their business. Our cutting-edge digital financial management and business operations solutions drive success for firms around the globe by improving finance and accounting operations, including billing, invoicing, payments, and financial reporting. By bringing together data, insights, and tools, we enable law firm leaders to make informed business decisions to build and manage their businesses more effectively and efficiently.Our solutions lie at the heart of a large proportion of the world’s largest, most successful and innovative law firms. In fact, three-quarters of the Am Law 200 and four-fifths of the Global 200 rely on an Elite solution to help drive their firms’ business operations into the future. As more firms make cloud solutions a core part of their technology strategies for the future, Elite is leading the way in supporting customers as they move their financial and operational systems into the cloud. To date, Elite has supported more than 400 firms around the world in their move to 3E in the cloud.

Founded in 1947
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