Responsibilities

• Execute a full-funnel demand gen strategy across channels like paid media, email, gifting and content — tied directly to pipeline and revenue, not just activity.
• Build and manage multi-channel evergreen programs for new prospects, customers and partner co-marketing programs.
• Partner with the sales organization on pipeline workflows and contribution targets
• Manage web conversion points — landing pages, CTAs, forms, and A/B tests — to turn traffic into pipeline.
• Develop full funnel content, webinars, and thought leadership that generates qualified top-of-funnel demand.
• Track, report, and optimize using HubSpot and Salesforce data — with regular performance readouts to leadership.
• Coordinate with design, copywriting, web, and outside agencies or freelancers as needed (or manage AI agents that do the same)

Requirements

• 5-7+ years in B2B SaaS demand generation or growth marketing
• Proven HubSpot and Salesforce proficiency — campaigns, workflows, reporting
• Data-driven — you own pipeline and revenue metrics, not just campaign stats
• Relationship building is at your core: able to build processes and strategy across departments, including executive leadership
• Comfortable moving fast in a small, tight-knit team

Preferred

• Experience in behavioral health, healthcare tech, or adjacent SaaS
• Webinar production experience — from promotion to post-event follow-up
• Fluency with AI tools and an instinct for building AI-powered workflows and systems

Benefits

• Opportunity to own and scale the pipeline engine
• Inclusive, collaborative team culture where every employee is valued.
• Fun, mission-driven work environment with real impact in mental health.