Responsibilities

• Drive Demand Generation
• Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency.
• Lead Integrated Campaigns
• Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches, thought leadership, customer stories, industry trends, competitive initiatives, and seasonal programs.
• Manage Paid & Owned Channels
• Own strategy and performance across key demand generation channels, including:
• - Paid Search
• - Paid Social
• - Display & Retargeting
• - Organic Social

Requirements

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth.
• Experience planning and executing integrated demand generation campaigns across multiple channels.
• Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics.
• Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance.
• Experience managing marketing budgets and optimizing channel investment for maximum return.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success.
• A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates.
• Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices.

Preferred

• Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets.
• Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies.
• Experience marketing to HR, Finance, IT, or other enterprise business leaders.
• Experience working with mid-market and enterprise sales teams.