Senior Manager, Demand Generation Automation and Marketing Operations

USA (Hybrid)

Salary Not AvailableManager10+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • AI & Automation Roadmap: Design and lead the transition toward an AI-augmented outbound engine and automating the end-to-end inbound nurture cycle. Build a scalable, autonomous machine that surfaces high-intent accounts to sales development reps and automates routine outreach tasks.
  • AI Orchestration & Governance: Design and govern the "logic" behind AI-driven personalization, including prompt engineering and agentic workflows. You will lead the QA of AI-generated outputs to ensure they maintain Scandit’s brand voice, while managing the lifecycle of automated agents used for account research, lead enrichment, and meeting preparation. Ensure reliability, deliverability, and compliance with GDPR, brand standards, and email best practices. Consistently monitor domain reputation management.
  • Systems Integration: Architect the tech stack required to power an autonomous demand engine. You will lead the business case for new tools and ensure the underlying "signal-to-action" infrastructure (connecting CRM, MAP, and AI) is clean, scalable, and highly integrated.
  • Experimentation & Optimisation: Run controlled tests to continuously improve workflows. Systematically measure the business impact, monitoring metrics like conversion rates, pipe-to-spend and ROI of the strategies you build.
  • Enablement & Adoption: Socialize and scale new processes across the Demand Gen and Sales teams. Create clear handoff and ownership to the sales development function for priority leads and accounts. Influence stakeholders to adopt modern outreach methodologies and drive the cultural shift toward automation-first operations.

Requirements

  • 10+ years of Marketing Operations experience and experience leading direct reports.
  • Technical Proficiency: Hands-on experience with tools like Salesforce, Marketo/HubSpot, Gong, Enrichment Providers, and modern "modern growth stack" tools (e.g., Clay, Zapier/Make, Relevance AI, Hockeystack/Dreamdata, or Lavender). Experience with LLM orchestration or agentic workflows.
  • AI Practitioner: Comfortable with LLM orchestration, token management, and the "Human-in-the-Loop" QA processes required to keep AI outputs high-quality and on-brand.
  • Compliance Minded: You are rigorous about data privacy (GDPR), email deliverability standards, and maintaining a high bar for "human-sounding" personalization that doesn't feel like spam.
  • Growth Mindset: Strong testing/experimentation orientation, you focus on measurable outcomes.
  • Collaboration: Ability to act as the “bridge” between technical operations and Marketing.

Benefits

  • We are certified as a “Great Place to Work” in 7 countries!
  • Smart, people-first culture
  • Flexible, office, hybrid or home working
  • Innovation hackathons
  • Global team outings
  • Festive/end of year all company celebrations
  • Your birthday off
  • Learning and development opportunities
Scandit logo

Scandit

4.1 Glassdoor

Scandit is the leader in smart data capture giving superpowers to workers, customers and businesses by providing actionable insights and automating end-to-end processes. Our Smart Data Capture platform enables smart devices, such as smartphones, handheld computers, drones, digital eyewear, robots and fixed cameras to interact with physical items by capturing data from barcodes, text, IDs and objects with unmatched speed, accuracy, and intelligence. We enable innovation that delivers significant cost savings, increases employee retention and customer loyalty. Scandit partners with customers at every step with trials, solution design, integration and customer success support included. Visit scandit.com to learn why market leaders across retail, transport and logistics, healthcare and manufacturing like Instacart, Levi Strauss & Co., Sephora, Lufthansa and FedEx trust us.

Founded in 2009
Zurich, Zurich, CHE
359 employees (36 in marketing)
87% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
191.2K
Monthly Google Ads Budget
$4.7K
Traffic Source Mix
Search
50.8%
Direct
37.5%
Referral
8%
Social
2.7%
Paid
0.9%

Headcount Trend

Current headcount: ~359

Marketing Team

Marketing Team Size
30 (8% of company)
Median Career Experience
12.5 years
Median Tenure
4.7 years

Funding

Total Funding
$273.1M
Last Raise
$150M
Series D, 4 years ago

Funding History

  • Feb 2022
    Series D • $150M
  • May 2020
    Series C • $80M
  • Jul 2018
    Series B • $30M

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