Responsibilities

• Develop and execute integrated brand strategies by spearheading impactful national marketing projects, serving as a leader and collaborator with cross-functional teams from Sales, Product, Finance, Business Analytics, Creative, Legal, etc.
• Set the overarching Brand agenda for nationally scaled marketing, owning the roadmap and prioritization for channel strategy.
• Gain a deep understanding of Capital One Auto’s Navigator Platform and Dealer Finance offerings, serving as a subject matter expert on the Brand team.
• Oversee cross-channel, nationally scaled campaigns that drive awareness, customer acquisition, engagement, and retention across digital, traditional, and experiential touchpoints.
• Strengthen brand identity through consistency in brand voice, visual identity, and storytelling across all dealer customer and partner touchpoints.
• Collaborate with Brand partners to drive thought leadership and position the company as an industry innovator through content, awareness, and engagement visibility strategies.
• Leverage data analytics, competitor intelligence, and customer insights to inform marketing strategies, optimize performance, and evaluate brand outcomes.
• Lead, grow, and inspire a high-performing brand marketing team through thoughtful mentorship, strategic development, and team collaboration.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.

Requirements

• Bachelor's Degree or military experience
• At least 7 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications or a combination
• At least 1 year of people management experience

Preferred

• Master's degree in Marketing, Communications, or Business
• 3+ years of people management experience
• 5+ years of experience presenting to senior leadership
• 5+ years of experience in financial services marketing
• 5+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency
• Experience with automotive B2B marketing or automotive lending providers

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.