Responsibilities

• Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.
• Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations.
• Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner.
• Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.
• Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.
• Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing.
• Ability to perform statistical analyses and tests to quantify the business value of an opportunity.
• Familiarity with AI/ML applications in marketing.
• Ensure the accurate and timely delivery of marketing performance reports and insights.
• Able to translate data into contextualized insights that can be shared across the business
• Know digital media terminology and concepts (e.g., Demand Side Platforms (DSPs), effectiveness vs. efficiency, SEO/SEM, etc.)
• Leverage existing experience with Google Analytics and Google Tag Manager
• Partner with the Data, Digital, and Technology (DD&T) Team to ensure marketing data accuracy, integration, and integrity, and that good data governance practices are in place.
• Develop solutions (dashboards, data visualizations, reports) for real-time operations performance assessment and agile decision-making.
• Design and automate regular data extracts needed by marketing and other partners.
• Build strong relationships with cross-functional partners for efficient alignment, coordination, and information sharing across teams.