Senior Manager of Customer Marketing at Safety Chain | McCullom Lake, IL

Safety Chain

Senior Manager of Customer Marketing

McCullom Lake, IL (Remote)

Salary Not AvailableSenior Level5+ years expOther

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead customer marketing programs to drive adoption, advocacy, and growth within enterprise accounts.

Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal
Must-have: 5–7 years in B2B marketing with enterprise customer marketing and ABM experience
Standout: AI-forward operator using AI tools to accelerate content creation and campaign operations

Job Description

Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal
Partner with Account Management and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays
Align programs with revenue goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR
Develop and manage a steady pipeline of customer stories, references, and testimonials
Collaborate with Product Marketing, CS and implementation to deploy assets across the customer journey, supporting acquisition, expansion, and retention
Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities
Co-lead planning and execution of ChainReaction, our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration
Coordinate Executive Customer Advisory Board (CAB) initiatives with product team — meeting logistics, content planning, follow-ups, and engagement strategies
Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships
Work closely with Customer Success, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account growth
Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations
Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use
Track key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution
Provide actionable insights to improve performance and demonstrate marketing impact across the customer lifecycle

5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles
Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles
Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics
Demonstrated success leading customer events, summits, or CABs
Exceptional storytelling, content development, and project management skills
Data-driven mindset with experience measuring influence on pipeline and retention
AI-forward operator — you actively use AI tools to accelerate content creation, campaign building, and program operations. You've built workflows that let you produce more, test faster, and operate above your bandwidth. This is a core expectation, not a bonus.
Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives
Tools: Salesforce, marketing automation platforms, project management tools, and advocacy platforms

Preferred: Experience in vertical B2B SaaS — familiarity with manufacturing, supply chain, food & beverage, or similarly complex operational industries is a meaningful advantage