Responsibilities

• Build the Customer Growth Engine
• Develop Accuris's customer growth marketing strategy across upsell, cross-sell, product adoption and account expansion.
• Segment the installed base based on customer profile, products owned, usage, whitespace, growth potential and propensity to buy.
• Identify the highest-value expansion opportunities and translate them into actionable marketing audiences and plays.
• Establish a repeatable operating model for moving from customer insight to opportunity, campaign, sales action, pipeline and revenue.
• Build a roadmap of customer growth plays that can scale globally.
• Launch Upsell and Cross-Sell Motions
• Quickly develop and execute campaigns against priority customer segments.
• Create product-specific upsell motions designed to move customers into higher-value offerings and capabilities.
• Build cross-sell programs that introduce customers to relevant solutions elsewhere in the Accuris portfolio.