Responsibilities

• Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
• Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
• Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
• Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
• Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
• Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
• Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
• Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
• Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
• Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
• Exceptional communication, presentation, stakeholder management, and organizational skills.
• Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
• Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
• Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive.
• This position is hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

• Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
• Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.
• Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.