Responsibilities

• Culture Marketing Strategy: Contribute to global brand campaigns by identifying celebrity, creator, and influencer partners who align with adidas brand priorities, target consumers, and cultural objectives, with a particular emphasis on Hip Hop and music.
• Talent Partnerships: Manage relationships with celebrity and influencer partners throughout engagement and negotiation while ensuring partnerships support brand and business objectives.
• Entertainment Integration: Develop and manage Hip Hop and entertainment integrations that connect product placement and cultural partnerships to priority brand initiatives and commercial opportunities across adidas retail and wholesale partners.
• Industry Relationships: Build and maintain relationships across the entertainment and influencer landscape, including artists, stylists, editors, producers, directors, costumers, industry VIPs, and other cultural partners.
• Brand Visibility: Strengthen adidas brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact cultural platforms.
• Campaign and Agency Management: Support the Global Director in managing external agencies and coordinating global, regional, and local entertainment and influencer marketing initiatives.
• Category Marketing: Oversee category-specific Brand Marketing objectives related to entertainment and influencer marketing, ensuring initiatives align with broader brand priorities.
• Product Management: Oversee product forecasting, ordering, inventory, and seasonal needs for Culture Marketing while maintaining current product knowledge and clear target consumer objectives.
• Events and Experiences: Contribute to adidas brand and Culture Marketing events through concept development, planning, visual merchandising, collateral development, staffing, talent outreach, execution, and post-event wrap-up.
• Project Management: Lead assigned projects and events in partnership with the Director, managing timelines, stakeholders, deliverables, and executional requirements.

Requirements

• Bachelor's degree in public relations, communications, marketing, or a related field.
• Minimum 5 years of public relations, culture marketing, entertainment marketing, influencer marketing, or related experience, preferably within a consumer-focused organization.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of Hip Hop, music, entertainment, and contemporary culture.
• Established relationships within the music, fashion, entertainment, influencer, or lifestyle media industries.
• Strong project management skills with the ability to prioritize and oversee multiple initiatives in a fast-paced environment.
• Demonstrated leadership skills and ability to build trust and credibility with internal and external stakeholders.
• Strong networking, relationship management, and communication capabilities.
• Strong writing and editing skills with experience developing strategic communications, marketing plans, releases, media alerts, or related materials.
• Ability to work independently, exercise sound judgment, and deliver against tight deadlines while contributing effectively in a team environment.

Preferred

• Experience in international or global organizations.
• Experience managing or partnering closely with public relations, talent, entertainment, or creative agencies.
• Experience developing relationships with artists, talent representatives, stylists, creators, media, and entertainment industry partners.
• Experience connecting cultural partnerships and brand integrations to retail, wholesale, or other commercial opportunities.
• Experience supporting or leading high-profile brand, music, entertainment, or consumer events.
• Demonstrated passion for and knowledge of Hip Hop, music, fashion, and broader cultural trends.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) retirement savings eligibility subject to applicable service, hours, and age requirements, plus access to the adidas Stock Purchase Plan subject to eligibility requirements.
• Flexible Time Off accrued at one hour for every 30 hours worked, up to a maximum of 80 hours per year.
• Eleven Company-Designated paid holidays. LTD employees are not eligible for the Floating Holiday.
• Eligible leave programs, including applicable parental leave and income replacement benefits.
• Employee product discounts and access to wellness and Employee Assistance programs.
• Access to eligible voluntary benefits, including legal, pet insurance, commuter, and voluntary time off programs.