Brand Manager Wella

Lansing, MI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 8 hrs ago

Job Summary

You will own regional sales growth, loyalty-building initiatives, and education programs for salons and consultants, while driving data-driven market expansion and cross-functional collaboration.

  • Drive sales growth initiatives and loyalty program participation
  • Lead education and relationship-building with salons and consultants across multiple regions

Job Description

Responsibilities

  • Grow the Business: 60%
  • Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
  • Grow the professional hair color line based upon regional KPI’s.
  • Build loyalty program participation with existing and new customers.
  • Educate Salon Business Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
  • Drive “sell-through” of all monthly promotions and programs with Salon Business Consultants, stores, and salons.
  • Ensure marketing material is current, available, and utilized appropriately.
  • Ensure merchandising standards are enforced in salons and professional stores.
  • Analyze data to determine strategic opportunities within geographic regions and salons.
  • Collect and share competitive market data.

Requirements

  • Previous experience working in the professional haircare industry.
  • 2+ years of experience in sales or retail.
  • Strong organizational and time management skills.
  • Strategic and creative thinker, comfortable working with numbers.
  • Excellent communicator, collaborator, and presenter (verbal and written).
  • Autonomous and proactive problem solver.
  • Ability to build strong working relationships across all functional areas.
  • Ability to travel 80% of the time with overnight travel depending on the territory.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint).
  • Salesforce experience a plus.

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Brand Manager Wella

CosmoProf · Lansing, MI · Remote