Senior Manager, Content Strategy

Responsibilities

• Develop and maintain a content strategy aligned with organizational objectives, audience needs, and the visitor journey.
• Identify content gaps and opportunities through audience insights, search behavior, performance data, and industry trends.
• Establish and monitor key performance indicators (KPIs) for content across channels, regularly reporting performance and recommendations to leadership.
• Use analytics, audience insights, search performance, and engagement metrics to continuously optimize content effectiveness.
• Oversee content operations: Design and optimize content workflows, processes, and governance structures to improve efficiency, scalability, and collaboration across teams and agency partners.
• Establish best practices for the responsible use of AI-powered tools across content operations, balancing efficiency, creativity, accuracy, and brand integrity.
• Stay ahead of trends in content strategy, generative AI, and storytelling best practices.
• Oversee content team consisting of Content Specialist and Social Media Manager, assigning tasks, streamlining workflow, and ensuring that content across all channels ladders up to organizational priorities.
• Establish clear goals, performance expectations, and incentives aligned with organizational priorities.
• Attract, develop, engage and retain top talent critical to Visit Seattle’s success

Requirements

• A minimum of 6 years of progressive experience in content strategy, content marketing, editorial leadership, or related marketing disciplines.
• A passion for storytelling, brand voice, and pushing the boundaries of content in new and creative ways.
• Proven ability to develop content strategy and editorial plans, ideally within a marketing organization
• Strong writing, editing, and proofreading skills with a knack for distilling complexity and adapting tone for different audiences.
• Proven inclusive leadership experience, with a strong track record of managing, developing, and supporting diverse teams.
• Basic understanding of SEO best practices, and familiarity with the ever-shifting AEO and GEO.
• Comfort with generative AI tools (e.g., ChatGPT, Grammarly, Writer) to enhance content creation and efficiency.
• Experience using analytics tools such as Google Analytics, Search Console, social analytics platforms, and other reporting tools to evaluate content performance.
• Experience managing external agencies, freelancers, and content vendors.
• Familiarity with content management systems and digital publishing platforms.

Preferred

• Experience in hospitality or travel industries preferred.

Benefits

• - You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
• - You'll have 100% of medical, dental, and vision coverage paid by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
• - You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).
• - You'll be reimbursed for monthly cell phone expenses.
• - You'll receive a 401(k) with up to a 5% organization match