Senior Manager of Content Strategy at R1 RCM | USA | $101K/yr – $131K/yr

Senior Manager of Content Strategy

USA (Remote)

$101K/yr – $131K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Own and scale the company’s content narrative to build a revenue operating system, aligning with core messaging and cross-functional goals.

Own and operationalize the company’s content narrative aligned with messaging pillars
Must-have: 8–12+ years in B2B content strategy or editorial leadership
Standout: Cross-functional collaboration with senior stakeholders to scale content across channels

Job Description

Responsibilities

Own and operationalize the company’s content narrative, ensuring alignment with core messaging pillars, positioning and strategic priorities
Translate high-level strategy into clear content frameworks, themes and storylines that resonate with target audiences
Drive content as a strategic value lever, using it to define and own the new category we are creating: the revenue operating system
Oversee thought leadership efforts to ensure consistency, clarity and differentiation across all major content initiatives
Partner with Demand Generation, Product Marketing, PR/Communications, Events and Digital teams to develop an editorial calendar and integrated content plans that support campaigns and business goals
Partner with key internal stakeholders to elevate executive positioning, including developing leadership narratives, POVs and signature stories for key moments
Work in conjunction with the team leader on primary industry research initiatives, including creating a content strategy that promotes the findings across channels and strengthens R1’s reputation as a thought leader
Ensure content strategies support all stages of the buyer journey, from awareness through decision and expansion
Influence campaign planning by identifying anchor content opportunities that can serve as the backbone for cross-channel activation
Serve as a central point of connection between strategy and execution across teams
Own the content asset lifecycle from a strategic perspective, overseeing ideation and guiding reuse, while collaborating with team members on distribution and promotion
Analyze LLM search performance to identify content needs, including creation of new pieces and strategic revisions to existing content, to optimize R1’s presence and ranking
Drive a scalable content model by identifying appropriate derivative assets (e.g., briefs, blogs, infographics, sales enablement, webinars) from anchor pieces such as reports, whitepapers or research studies
Establish best practices for content reuse, optimization and ongoing value extraction
Identify opportunities to improve content effectiveness to drive increased share of search and shift in brand perception from services-led to systems-led
Use performance insights to refine content strategy, asset mix and distribution approaches over time
Identify gaps in the content ecosystem and recommend strategic solutions

Requirements

8–12+ years of experience in content strategy, thought leadership or editorial leadership within a B2B marketing organization
Proven experience developing and scaling content narratives tied to business strategy and messaging pillars
Strong cross-functional leadership skills with experience influencing without direct authority
Demonstrated ability to manage complex content portfolios and scale output through modular and derivative assets
Strong project management skills with the ability to manage multiple initiatives simultaneously

Preferred

Strategic, structured thinker who can bring clarity to complex ideas
Proactive leader who can establish direction, structure and standards from the outset
Highly collaborative partner comfortable working across marketing disciplines and with senior stakeholders
Comfortable balancing creativity with process, governance and operational rigor
Adept at tailoring narratives for different audiences, channels and funnel stages

R1 RCM

R1 is the leader in healthcare revenue management, helping providers achieve new levels of performance through smart orchestration. A pioneer in the industry, R1 created the first Healthcare Revenue Operating System: a modular, intelligent platform that integrates automation, AI, and human expertise to strengthen the entire revenue cycle. With more than 20 years of experience, R1 partners with 1,000 providers, including 95 of the top 100 U.S. health systems, and handles over 270 million payer transactions annually. This scale provides unmatched operational insight to help healthcare organizations unlock greater long-term value. To learn more, visit: https://www.r1rcm.com.

Founded in 2003

Salt Lake City, Utah, USA

21K employees (145 in marketing)

www.r1rcm.com