Drive and own GLD's organic social content strategy and production across all platforms.

• Own the creative vision for all organic social media channels, setting the aesthetic, tone, and storytelling standards that define GLD's presence across every platform.
• Drive concept development end-to-end from initial ideation through to scripting, production, and final execution ensuring every piece of content reflects both creative ambition and brand integrity.
• Be a hands-on creative, not just a director: write copy, concept campaigns, and produce content alongside the team when needed.
• Lead platform strategy across Instagram, TikTok, Facebook, YouTube, and emerging channels, developing tailored creative approaches that maximize impact on each.
• Set the bar for creative excellence, balancing high-production value campaigns with fast-turn, reactive content that keeps GLD embedded in cultural conversation in real time.
• Stay ahead of social media trends, platform algorithm shifts, and emerging formats, translating insights into innovative creative strategies that keep GLD at the forefront.
• Partner with cross-functional teams (Paid Marketing, Business Intelligence, Merch, Creative) to ensure social initiatives ladder up to broader business goals.
• Manage relationships with external agencies and contractors, maintaining high standards across both large-scale productions and nimble, quick-turn projects.
• Take a hands-on role in content production directing shoots, writing scripts, reviewing edits, and ensuring the final output meets GLD's creative standards at every stage.
• Concept and ability to personally produce short-form video content (Reels, TikToks, YouTube Shorts) that drives engagement, conversions, and cultural traction.

• 8+ years in a creative leadership role in social media or digital content within fast-paced environments preferably within fashion, tech, or lifestyle industries.
• Outstanding communication, collaboration, and presentation skills.
• Hands on creative leader with experience concepting, writing, producing, and refining content not just directing it.
• A scrappy and humble mindset, willing to roll up your sleeves to get things done.
• Deep understanding of major social media platforms (Instagram, TikTok, YouTube, etc.), trends, and best practices, with a finger on the pulse of what resonates across different audiences.
• Strong understanding of digital analytics and how to use insights to optimize social media content.
• Proven ability to lead and scale multi-platform social strategies that drive brand relevance, engagement, and business impact.
• Strong portfolio demonstrating elevated storytelling, design sensibility, and short-form video excellence.
• Ability to think big while also having a strong understanding of executional details, with a track record of balancing high-end production with quick turn reactive content.
• Experience leading and inspiring creative teams and managing external agencies or partners.
• An ability to produce work that moves at the speed of culture, seamlessly integrating GLD into the conversation.
• Experience collaborating across marketing, product/merchandising, and creative teams to ensure a unified vision across channels.
• Ability to produce and edit short form video content (Reels, TikTok, YouTube Shorts) that drives engagement and conversions.
• Experience with tools like Canva, Adobe Suite, CapCut, or Figma to create standout graphics, carousels, and video content.