Responsibilities

• Set and Execute the Plan. Define, drive, and lead the content marketing strategy that positions Tipalti as the AI-powered platform for finance operations for mid-market companies. Align and influence teams across marketing to bring the story to life
• Strategic Narrative: Be the champion and voice for Tipalti’s unique story across various external touchpoints
• Create with Purpose. Oversee the development of full-funnel, multi-format content—blogs, web pages, multimodal assets, research, and more—ensuring headlines and messaging resonate and drive engagement
• AI-savvy Content Strategy: You will lead the creation of content for answer engines in partnership with teams across Marketing
• Build an "insight factory": Move past generic content. You will lead the creation of proprietary research and data-backed insights that provide high information gain, making our content indispensable to both humans and algorithms
• Systems Thinking: You will think in terms of "content pillars" and "topic clusters" rather than one-off posts
• AI Toolchain Fluency: You should have hands-on experience with the modern AI stack to enhance—not replace—human creativity
• Get Stuff Done. Be a strategic leader but also a team player ready to write, edit, proofread, and plan as needed
• Measure what matters . Define KPIs, analyze performance, and continuously optimize to maximize impact

Requirements

• 8+ years of B2B content marketing experience, with 3+ years of experience in SaaS or fintech technology companies
• Strong leadership skills, with 2+ years of experience managing teams and external writers or agencies, and influencing cross-functionally within the marketing organization
• Expertise in building full-funnel content strategies that tailor messaging to target personas and buying stages, with the ability to adapt formats to specific channels including video and AI platforms
• Excellent writing, editing, and storytelling skills – with a keen eye for what resonates and what converts
• Strong understanding of GEO and SEO principles and how they integrate with website content strategy and performance
• Analytical mindset, with the ability to use data to inform strategy and optimize execution
• Comfort with fast-paced environments and changing priorities – you thrive in the dynamic world of high-growth SaaS
• Passion for innovation and emerging tools, including how AI can enhance content marketing effectiveness

Benefits

• Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday
• Competitive salary and equity
• Matching 401(k)
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• Maternity, Paternity and Fertility Treatment benefits
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture