Responsibilities

• Define and execute Payactiv's enterprise content strategy aligned to business priorities, marketing campaigns, product launches, and revenue goals.
• Own the editorial calendar across brand, demand generation, product marketing, partner marketing, customer marketing, PR, and events.
• Identify content opportunities that educate the market, differentiate Payactiv, and strengthen our leadership position.
• Partner with executives to develop industry-leading thought leadership, keynote presentations, bylined articles, reports, speeches, and media content.
• Translate complex industry trends into compelling, accessible stories that shape conversations around financial wellness, workforce innovation, and earned wage access.
• Build executive visibility through strategic content that supports speaking opportunities, PR, and social channels.
• Lead the development of high-quality content across digital and offline channels, including website copy, pillar pages, blogs, whitepapers, customer stories, case studies, sales collateral, videos, webinars, presentations, and campaign assets.
• Ensure messaging remains consistent across every audience, channel, and stage of the customer journey.
• Collaborate closely with Design, Product Marketing, Demand Generation, Sales Enablement, PR, and Growth Marketing to deliver integrated campaigns.
• Develop content strategies that improve search visibility, build topical authority, and increase qualified organic traffic.
• Partner with digital marketing to develop topic clusters, optimize existing content, and identify new growth opportunities.
• Continuously evaluate content performance and refine strategy using SEO, engagement, and conversion insights.
• Work with the GTM team to create messaging and content that supports sales conversations, competitive positioning, customer retention, and partner enablement.
• Develop battlecards, one-pagers, presentations, email campaigns, and educational resources that improve sales effectiveness and customer engagement.

Requirements

• 7–10+ years of experience in B2B content marketing, editorial strategy, journalism, product marketing, or brand storytelling.
• Proven experience developing executive thought leadership and strategic content programs.
• Exceptional writing, editing, interviewing, and storytelling abilities.
• Strong understanding of SEO, content strategy, and full-funnel marketing.
• Experience supporting demand generation, sales enablement, product marketing, and brand campaigns.
• Ability to synthesize complex topics into clear, engaging, and persuasive content.
• Strong project management skills with experience managing multiple initiatives and stakeholders simultaneously.
• Experience with HubSpot, CMS platforms, SEO tools, AI-assisted content workflows, and marketing analytics.

Preferred

• Establish Payactiv as the most trusted and authoritative voice in earned wage access and financial wellness.
• Build an editorial engine that consistently supports brand awareness, demand generation, sales, customer engagement, and partner growth.
• Increase organic traffic and topical authority through strategic content and SEO.
• Produce executive thought leadership that influences the market and elevates Payactiv's brand.
• Create scalable content processes that improve quality, consistency, and speed across the organization.
• Demonstrate measurable impact on awareness, engagement, pipeline, and revenue through content marketing initiatives.

Benefits

• Company sponsored Health, Dental, and Vision insurance
• 401K, traditional, and Roth with a company match
• Tuition Assistance or Tuition Reimbursement
• Unlimited Paid Time off
• Monthly Gym Reimbursement
• Paid time off to volunteer
• Paid Family Leave
• Complimentary office lunches
• Opportunity to grow