Responsibilities

• Lead nonprofit content strategy across our Global Go To Market organization in collaboration with our Events and Comms teams
• Develop and maintain a clear editorial POV: what we cover, how we cover it, what we never touch, and why.
• Keep a pulse on cultural and industry moments and move quickly to insert our voice into the conversations that matter, while steering clear of the ones that don't.
• Align content strategy with product launches, campaign priorities, and broader marketing goals.
• Own the content calendar end-to-end, balancing thought leadership that builds brand and authority with pieces that credibly connect to pipeline — and tracking performance to both.
• Write and edit some of our highest-visibility content yourself — flagship pieces, cornerstone articles, and anything where our point of view needs to land with authority.
• Set the editorial bar for the team when reviewing and elevating work across the team.
• Lead and grow a team of writers, providing structure, creative direction, and mentorship.
• Build the processes and infrastructure that allow a content team to move fast without sacrificing quality: briefing templates, editorial workflows, review cycles, and contributor relationships.
• Track content performance across the metrics that matter — organic traffic, engagement, pipeline influence, and audience growth — and use what you find to refine our content strategy.

Requirements

• 10+ years of B2B content experience, with at least 3 years in a team leadership or senior editorial role.
• A portfolio that covers thought leadership, long-form, and pieces with a clear, distinctive voice.
• Proven experience building or significantly scaling a content function.
• Procolivity for data and an opinion on whether or not we should use words like that.
• Strong editorial instincts and the ability to give feedback that's direct, specific, and actionable.
• Comfort with performance analysis and a track record of using it to inform editorial decisions.
• Experience with SEO fundamentals, content distribution, and pipeline-connected content strategy in a SaaS environment.

Benefits

• Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.