Lead a senior content program to grow awareness and demand across channels.

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
• Partner with customers and SMEs to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Communications, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels.
• Instrument content analytics and reporting (e.g., traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice) and translate insights into an experimentation roadmap.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.

• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.

Requirements

• 7–10 years of content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated, market‑shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening tools, project management, and marketing automation platforms.
• AI‑forward mindset, with experience leveraging LLMs and other AI tools to democratize content in scalable ways without losing human ingenuity.

Preferred

• Experience in tech (e.g., Salesforce, HubSpot, ServiceNow, SAP, or similar).
• Experience with executive ghostwriting and/or original research programs.