Responsibilities

• Own the content strategy for AutoVitals and the editorial calendar that runs it, and hold that calendar as more people contribute to it
• Build the segmented library: content by shop size and type, cut against buyer role, so each reader finds material written for them rather than for a general audience
• Design the journey between pieces so each one leads to the next and moves a reader measurably closer to a sales conversation
• Write and produce across formats yourself, including articles, guides, website copy, email, video scripts, and product-supporting material
• Audit the existing library, retire what is dated, and rebuild what is worth keeping
• Create proof content, including customer stories and case studies, that a prospect can verify on their own after a rep has talked to them
• Write content to the SEO plan set by demand generation, including keyword targeting, on-page optimization, content structure, and internal linking, so the library ranks for the terms shops actually search
• Own the AutoVitals website content, including ongoing updates and new pages
• Track and report content performance, including rankings, traffic, engagement depth, and conversion into qualified leads
• Take positioning from product marketing and turn it into content, including content that drives adoption of features already in market, not only what is new

Requirements

• 6+ years in product marketing at a B2B SaaS or technology company
• Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions
• Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on, not only doing the work yourself
• Track record owning product launches end to end, from positioning through sales readiness and results
• Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for, across all levels of an organization
• Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis
• Experience segmenting a market and building differentiated messaging by segment and by buyer role
• Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use
• Data-literate, able to connect messaging and launch work to pipeline and bookings
• Comfortable building from scratch in a fast-moving environment where not everything is defined yet

Preferred

• Pragmatic Marketing or Product Marketing Alliance certification
• Experience taking a multi-product platform to market
• Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical
• Familiarity with Salesforce and HubSpot
• Background or knowledge of the automotive repair industry

Benefits

• Medical/Dental/Vision
• Flexible Spending Account
• 401K Match
• Flexible PTO