Responsibilities

• Define topic pillars that position 120Water as the category leader
• Map content to the customer journey across state agency and utility personas
• Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments
• Develop thought leadership with 120Water team members, customers, and advisors
• Help shape corporate communications and the brand narrative
• Explore AI-assisted workflows that improve speed and quality without losing the human voice
• Employ analytics and set content KPIs tied to business outcomes
• Write blogs, guides, whitepapers, case studies, and high-production digital content
• Produce video content with internal SMEs and external resources
• Work with designers to make content visual, interactive, and compelling

Requirements

• 6+ years in content marketing with a strong B2B portfolio across formats
• Proven ability to build and run a content strategy mapped to funnel stages and personas
• Exceptional writer and editor who can make complex topics clear, compelling, and human
• Experience with and curiosity about AI-assisted workflows
• Experience managing freelancers or agencies and holding a high editorial bar
• Track record tying content to real results like traffic, engagement, pipeline, revenue
• Strong collaborator who can pull insights out of SMEs, product teams, and leadership
• Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart
• Strategic thinker who still likes making things
• Comfortable in a well-resourced but high-urgency scale-up

Preferred

• Water, govtech, or regulated infrastructure experience
• Creative direction and brand leadership experience
• Video production skills (strong visual storytelling instincts are a must)
• Experience with HubSpot, Webflow, Canva, Claude and/or similar systems

Benefits