Senior Manager, Consumer Payments Marketing – Debit, Next Gen, eCommerce & New Digital Payments

Responsibilities

• Develop and execute Visa's Debit consumer marketing strategy across LAC, strengthening positioning, driving growth, usage, and preference in a competitive debit landscape.
• Partner with Product & Solutions as the primary marketing business partner for Debit products, ensuring marketing activity supports product adoption and transaction growth goals.
• Identify and activate competitive positioning opportunities that differentiate Visa Debit from alternative payment methods and competitors.
• Develop campaigns and programs that drive debit usage, top-of-wallet positioning, and consumer preference across LAC markets.
• Develop and execute marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers (Gen Z and young Millennials) across LAC.
• Translate cultural insights, digital behaviors, and platform preferences of Next Gen audiences into marketing strategies and creative approaches.
• Partner with Content, Social, and Creator teams to develop channel-native approaches that resonate authentically with younger audiences.
• Leverage entertainment, gaming, music, and lifestyle partnerships to build Visa's relevance and preference among Next Gen consumers.
• Develop innovative marketing approaches that meet Next Gen consumers on the platforms and in the formats where they are most engaged.
• Develop and execute eCommerce marketing strategies that accelerate Visa's digital payments growth and strengthen online transaction preference across LAC.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD;
• Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, eCommerce, or digital platforms.
• Strong understanding of younger consumer audiences, digital behaviors, eCommerce trends, social platforms, and emerging cultural trends in Latin America.
• Experience developing marketing strategies for digital products, payment technologies, eCommerce platforms, or fintech.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking with the ability to connect consumer insights, cultural trends, and digital behaviors to marketing activation.
• Experience operating in matrixed organizations and influencing stakeholders
• Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.

Preferred

• Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, eCommerce, or digital platforms.
• Strong understanding of younger consumer audiences, digital behaviors, eCommerce trends, social platforms, and emerging cultural trends in Latin America.
• Experience developing marketing strategies for digital products, payment technologies, eCommerce platforms, or fintech.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking with the ability to connect consumer insights, cultural trends, and digital behaviors to marketing activation.
• Experience operating in matrixed organizations and influencing stakeholders; Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.
• Excellent written and verbal communication skills with strong presentation capabilities.
• Self-starter with strong follow-through and a bias toward action; able to think strategically and execute methodically.
• Fluency in English and Spanish required; Portuguese preferred.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.