Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border

Responsibilities

• Affluent Segment Marketing Strategy
• Develop and execute Visa's Affluent consumer marketing strategy across LAC, translating segment insights and global platforms into regionally relevant marketing plans.
• Partner with Product & Solutions as the primary marketing business partner for Affluent products and services, ensuring marketing activity supports product adoption and usage goals.
• Shape and adapt global Affluent platforms (Infinite, premium positioning) for maximum regional impact across LAC markets.
• Develop differentiated experiences, partnerships, and campaigns that drive preference and loyalty among Affluent consumers.
• Lead integrated planning with media, creative, content, and sponsorship partners to ensure Affluent priorities are embedded across campaigns and activations.
• Cross-Border & Travel Marketing Strategy
• Develop and execute Visa's Cross-Border and travel marketing strategy across LAC, capturing growth opportunities through targeted campaigns, product activation, and partnership leveraging.
• Adapt and localize global travel platforms (Visa Destinations, Travel positioning) for regional markets and consumer audiences.
• Partner with Product teams to translate cross-border product capabilities into consumer-facing value propositions that drive adoption and usage.

Requirements

• Basic Qualifications: Bachelor's degree with 8+ years of experience, or Advanced degree with 6+ years.
• Preferred Qualifications: Bachelor's degree with 10+ years, or Advanced degree with 8+ years.
• Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, luxury, or travel sectors.
• Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.
• Strong strategic thinking with the ability to connect consumer insights, segment behaviors, and cultural trends to marketing activation.
• Experience operating in matrixed organizations and influencing stakeholders across marketing, product, insights, and creative teams.
• Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.
• Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.
• Excellent written and verbal communication skills, including the ability to articulate marketing rationale and shape compelling narratives.
• Experience partnering with research, analytics, or insights teams to deepen understanding of consumer segments.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.