Senior Manager, Consumer & Cultural Communications (Sports)

New York City, NY (Hybrid)

$170K/yr – $195K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a strategic sports communications program that builds brand authority around live sports, with heavy emphasis on tentpole moments and media relations across sports, business, and culture press.

Own media relations and earned coverage for key sports moments and fan-demand stories.
Lead consumer storytelling that ties fan emotion to StubHub’s role in attending live events.
Identify trends and moments for proactive storytelling and rapid response across sports media and culture.

Job Description

Responsibilities

Develop and execute a comprehensive sports communications strategy that builds StubHub's authority as the definitive platform for live sports experiences, driving earned media across tentpole moments including league kickoffs, women's sports growth, and global tournaments.

Own and grow sports media relations, building and managing relationships with sports, business, and culture reporters across print, digital, and broadcast outlets; serve as a trusted internal source on fan demand, loyalty trends, and cultural moments in sports.

Lead consumer-facing sports storytelling, crafting insight-led narratives that speak to the emotional stakes of live sports attendance and StubHub's role in making those moments possible.

Surface and develop compelling human stories — fan profiles, community narratives, and cultural moments — that bring the fan experience to life and earn meaningful media coverage.

Anchor high-visibility calendar moments with proactive, data-backed communications campaigns that position StubHub as an authority on sports fandom and ticket demand.

Partner closely with Corporate, Policy, and Government Relations Communications teams to ensure alignment and message consistency on sensitive or high-stakes sports moments, including legislative or regulatory matters involving ticketing.

Monitor the sports media and cultural landscape to identify emerging trends, opportunities for proactive storytelling, and moments requiring rapid response.

Contribute to broader consumer communications team initiatives, sharing sports-specific insights that inform company-wide messaging and positioning.

StubHub

2.6 Glassdoor

At StubHub, our mission is to give everyone the freedom to access and connect through live experiences. As the world's leading live event marketplace, we connect fans, sellers, and partners globally, providing access to an expansive catalog of events across more than 90 countries and territories.In 2024 alone, fans purchased over 40 million tickets from more than 1 million unique sellers on our marketplace. Operating in 33 languages and offering transactions in 48 currencies, StubHub ensures that fans everywhere can discover and attend events seamlessly, no matter their location.From sports and music to comedy, dance, festivals, and theater, we enable fans to access unforgettable experiences worldwide. Our trusted and secure platform guarantees a zero-breakage ticket-buying experience, supported by advanced pricing intelligence for fair and transparent ticketing.StubHub is redefining live entertainment through consumer-focused products, omnichannel marketing excellence, and unparalleled global selection. Ready to shape the future of live entertainment?

Founded in 2000

New York, New York, USA

1.7K employees (87 in marketing)

www.stubhub.com

32% recommend to a friend

50% CEO approval