Responsibilities

• Lead planning, development, and execution of data-driven direct consumer outreach for members and acquisition audiences across email, direct mail, SMS, and blogs, including culturally and linguistically diverse messages.
• Supervise a core team of Senior Marketing Specialists and Marketing Specialists responsible for direct consumer outreach marketing, customer relationship management, and related consumer communications.
• Lead and participate in the development and execution of strategic initiatives, annual and seasonal marketing plans, and direct consumer outreach campaigns that support the individual mandate and health coverage offered by Covered California.
• Work with the Marketing Division data team to develop, interpret, leverage, and refine standard and specialized analytics for direct consumer outreach to inform campaign strategies and optimize performance, including unique audiences, channels, and testing strategies.
• Lead staff and oversee all aspects Covered California’s blog strategy, ensuring content aligns with overall marketing goals, key messaging, and brand voice and guidelines.
• Monitor project timelines, budgets, and resources to ensure operational excellence while delivering measurable outcomes.
• Drive operational improvements that increase efficiency across marketing campaigns and processes.

Requirements

• A strong background in marketing operations, project management, or campaign management with proven experience leading teams and managing complex workflows.
• Expertise in overseeing budgets, timelines, and resources to deliver high-quality marketing initiatives.
• A results-driven leader who can balance strategic planning with hands-on execution.
• An excellent communicator and collaborator who can build consensus across departments and stakeholders.
• Qualitative and quantitative analysis skills sufficient to perform the duties described in the duty statement.
• Ability to apply knowledge of research methods, techniques, application of computerized models to research data; statistical and other methods used in the analysis; survey methods and analytical techniques, and operations research methods.
• Knowledge of computer and statistical programs (e.g., Microsoft Excel, Word, and PowerPoint; SQL, Python, R, etc.) for data analysis, report writing, and slide presentations.
• Excellent writing skills and ability to compose clear and concise reports summarizing research findings and to make recommendations.
• Ability to apply creative and critical thinking skills to problem resolution.

Preferred

• Experience working in regulated industries, public health, or non-profit organizations is a plus.

Benefits

• Covered California provides incredible benefits for our employees, including healthcare, retirement and savings, work-life services, leave benefits, and work-life balance. To learn more, visit https://hbex.coveredca.com/careers/benefits/.