Responsibilities

• Strategizes, develops, and maintains a communications calendar for all prospective and returning student cohorts, ensuring that next steps are clearly and accurately communicated through a variety of channels, including emails, text messages, web pages, printed letters, and other communications.
• Develops and manages the project management system and establishes and ensures project timelines are met.
• Coordinates and executes the development of communication initiatives and assets which includes copy writing and editing, and layout and design.
• Liaises with the Enrollment Management director team and Vice President to ensure that the strategic vision for each project is carried out producing successful outcomes.
• Responsible for ensuring that all assets are assembled completely to be delivered to the Associate Director for review. Implements any additional feedback and establishes new deadlines for making the requested changes for re-review, final approval, and deployment.
• Stays current with the needs of the calendar, establishing reminders, dates, and deadlines for upcoming projects in development or in revision for on-time delivery. Supports the leadership team in integrating new projects and reprioritizing current projects as needed to meet the demand of the recruitment cycle.
• Evaluates campaign performance and provides strategic direction for enhancing the effectiveness of campaigns in driving the desired student action and outcome required to measure success.
• Liaises with vendors for outsourced projects as needed and maintains strong working relationships with Directors, Deans, External Affairs, Administration, and others.
• Works to complete 95% of all projects within the requested timeframes for quantity and quality assurance and production of pieces.
• Hires and manages student workers as assigned.

Requirements

• Requires a bachelor’s degree in related field, such as Marketing; Advertising; Public Relations; Communication; Psychology; Business, Management, etc.
• Requires two years of experience in related field.
• Experience in designing for the web and email campaigns is essential.
• Experience using email marketing platforms such as Pardot, Fire Engine Red, Mailchimp or Constant Contact is strongly desired.
• Experience using a CRM or project management software is desirable.
• Experience in a University setting is preferred.
• Experience with ORU and its features and benefits are beneficial.