Senior Manager, Communications - Earned Media

Responsibilities

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
• 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.
• Strong judgment, executive presence, relationship-building skills, and accuracy under pressure.

Benefits

• Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays. Our hybrid approach empowers you to stay connected, collaborate with colleagues, and manage your schedule in a way that works best for you.
• Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
• A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
• Get recognized for your work — annual merit increases and performance bonus.
• A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
• Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
• Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
• Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
• Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
• A culture that gives back — paid volunteer days and a shared commitment to making a difference.