Responsibilities

• Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
• Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
• Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
• Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
• Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
• Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Requirements

• Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
• 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
• Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.
• Demonstrated experience developing earned media strategies, proactive outreach plans, and external communications materials.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
• Experience counseling business partners on sensitive, high-visibility, reputational, regulatory, or crisis-related issues.
• Strong judgment, executive presence, relationship-building skills, and accuracy under pressure.

Preferred

• Established reporter or media outlet relationships preferred.
• Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.