Senior Manager, Communications - Earned Media

Richmond, VA (Hybrid)

$133K/yr – $202K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

  • Develop earned media strategies and outreach plans aligned with enterprise priorities, business objectives, stakeholder strategies, and company positions.
  • Build trusted reporter relationships and identify proactive opportunities that expand understanding of Altria’s business, priorities, and perspectives.
  • Serve as an official spokesperson across print, digital, broadcast, emerging media channels, and related external events.
  • Counsel select business areas on media engagement, including issue response, reputation matters, crisis communications, and consumer-facing public relations.
  • Prepare executives for media interviews and external engagements through messaging, Q&A documents, briefing materials, and interview coaching.
  • Partner across Corporate Communications and manage external consultants, agencies, and credible third parties supporting earned media plans.

Requirements

  • Bachelor’s degree in Communications, Journalism, Public Relations, Business, or a related field.
  • 10+ years of communications experience across media relations, public relations, journalism, public affairs, or corporate communications.
  • Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.

Preferred

  • Experience serving as an on-the-record spokesperson and preparing senior leaders for media engagements preferred.
  • Strong knowledge of print, digital, and broadcast journalism; established reporter or media outlet relationships preferred.

Benefits

  • Work where connection and flexibility meet — enjoy the benefits of in-person collaboration three days a week (Tuesday - Thursday), while maintaining the flexibility to work remotely on Mondays and Fridays.
  • Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully.
  • A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real.
  • Get recognized for your work — annual merit increases and performance bonus.
  • A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%–17% of your base salary.
  • Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends.
  • Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family.
  • Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
  • Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life.
  • A culture that gives back — paid volunteer days and a shared commitment to making a difference.
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Altria

4.1 Glassdoor

Altria has a leading portfolio of tobacco products for U.S. tobacco consumers age 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond SmokingTM, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices - believing it is a substantial opportunity for adult tobacco consumers, our businesses and society. Our wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA, the most profitable U.S. cigarette manufacturer, and John Middleton, a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the leading global moist smokeless tobacco manufacturer, Helix Innovations, a leading manufacturer of oral nicotine pouches and NJOY, currently the only e-vapor manufacturer to receive market authorizations from the Food and Drug Administration for a pod-based e-vapor product.Additionally, we have a majority-owned joint venture, Horizon Innovations LLC, for the U.S. marketing and commercialization of heated tobacco stick products.Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer, and Cronos Group Inc., a leading Canadian cannabinoid company. The brand portfolios of our tobacco operating companies include Marlboro®, Black & Mild®, Copenhagen®, Skoal®, on!® and NJOY®. Trademarks and service marks related to Altria referenced on this channel are the property of Altria or its subsidiaries or are used with permission.

Founded in 1919
Richmond, Virginia, USA
4.7K employees (241 in marketing)
78% recommend to a friend
85% CEO approval

Salaries

Posted range

$133K/yr – $202K/yr

Taken straight from the job posting.

See all Altria salaries

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Senior Manager, Communications - Earned Media

Altria · Richmond, VA · Hybrid