Responsibilities

• Build and lead a strong team: set clear goals, run regular 1:1s, provide coaching and feedback, and develop career paths for both emerging and more senior talent (IC and manager tracks).
• Review and elevate the quality of client‑facing outputs across your slice (plans, performance narratives, testing agendas, readouts), ensuring work is defensible and consistent.
• Lead hiring and talent evaluation for your area: participate in interviewing, define role‑ready skill expectations, and provide recommendations for promotions, stretch assignments, and targeted development.
• Promote cross‑training to build bench strength and flexibility (e.g., Amazon Search + DSP, Walmart + Amazon, onsite + offsite patterns), partnering with Talent Development and senior leaders as needed.
• Own integrated commerce media planning and execution across your client accounts, ensuring strategies ladder to client business objectives (growth, profitability, retention, new‑to‑brand/customer acquisition where applicable).
• Lead or co‑lead commerce media portions of senior client touchpoints: explain what’s happening, why it matters, and what you recommend next with clear trade‑offs and expectations.
• Ensure commerce media work connects to broader full‑funnel and cross‑channel plans (Search, Social, TVAD, Creative, CRM, Retail/Marketplace strategy), partnering with Client Partners and channel leads to align priorities and timing.
• Standardize how your teams plan, execute, and report across retail media: launch readiness, QA discipline, pacing hygiene, change logs, and clear documentation so quality is repeatable.
• Own the implementation of Commerce Media Tinuiti Way for your clients: enforce practical standards and coaching for platform roles, retail event playbooks, and day‑to‑day operational excellence.
• Create a strong collaboration cadence across adjacent teams so commerce media isn’t siloed; ensure teams understand dependencies and handoffs.

Requirements

• 7–10+ years in commerce media / retail media / paid commerce, including meaningful experience across major retail media ecosystems (e.g., Amazon and/or Walmart plus others).
• Proven experience leading and developing teams (ICs and potentially first‑line managers), including performance management, QA oversight, and capability building.
• Strong command of commerce media optimization and measurement concepts (ROAS/ACoS, NTB where available, incrementality concepts, experimentation basics, retail seasonality/event dynamics).
• Demonstrated ability to standardize ways of working across multiple accounts and maintain high quality under changing priorities.
• Strong communication and executive-ready storytelling skills; able to translate complex performance drivers into clear actions and expectations for clients and internal leadership.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources