Responsibilities

• Channel strategy: Define the strategy and roadmap for organic discovery across search and AI answer engines, and own the forecast, budget, and reporting cadence for marketing leadership.
• Onsite Content: Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword and prompt research, intent mapping, the editorial roadmap, and the briefs that direct writers and agencies. Write and edit to a publishable standard, and run a consistent cadence of refresh, consolidation, and pruning so the portfolio gets stronger rather than just bigger.
• Offsite Content & Authority: Own where and how Dave shows up beyond dave.com , including forums, communities like Reddit, and other third-party sources that influence search and AI answers, working with marketing partnership and affiliate teams to earn the placements, coverage, and citations that build real authority.
• Answer Engine Visibility: Own how Dave shows up in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including the measurement approach for citations, share of voice, and accuracy.
• Technical and tooling partnership: You will partner with Product and Martech leads on the technical work that unlocks discoverability and the tools this channel needs, bringing each a business case they can prioritize against.
• Measurement & Experimentation: Build the reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency, including the content side of the web-to-app path.
• Trust & Compliance: Own the trust signals that make Dave's content credible to both search and answer engines: E-E-A-T, sourcing, author attribution, and factual accuracy. Financial content is held to a higher standard, so keep organic practices aligned with fintech regulatory requirements and Dave's brand safety standards.

Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on work on AEO, GEO, or AI search optimization and a track record of leading cross-functional initiatives (specifically for consumer products/b2c).
• Demonstrated success growing organic into a real acquisition channel measured against a business outcome and cost efficiency rather than traffic, with specific work you can walk through and explain.
• Onsite content strategy depth - you’ve built topical authority from scratch, mapped content to real search and prompt intent, directed writers through briefs, and made hard calls about what to consolidate or kill, with the writing and editing judgment to hold the work to a publishable standard.
• Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or digital PR, and the judgment to explain why a given placement was worth pursuing.
• Current, hands-on experience improving visibility in AI answer engines, and a defensible point of view on how to measure it.
• Technical and data fluency without needing to be the expert - you can read a site audit, understand how structure and performance affect discoverability, brief a product team credibly, and pull and interrogate your own data in GA4, Search Console, spreadsheets, or SQL.

Preferred

• Fintech or financial services industry experience
• Experience with programmatic or templated content at scale
• Familiar with organic strategies for App channels (App Store Optimization, etc)

Benefits

• 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• 💻 Flexible hours and virtual-first work culture with a home office stipend
• 🏥 Premium Medical, Dental, and Vision Insurance plans
• 👶 Generous paid parental and caregiver leave
• 💰 401(k) savings plan with matching contributions
• 📈 Financial advisor and financial wellness support
• 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team