Responsibilities

• Develop and execute loyalty go-to-market strategies for Fanatics ONE and FanCash across Fanatics Live, Fanatics Collect, and Topps.
• Own all loyalty go-to-market campaigns and initiatives across TLC (Topps, Fanatics Live, and Fanatics Collect), serving as the central point of accountability from strategy through execution.
• Translate enterprise loyalty objectives into actionable launch plans, messaging frameworks, and execution roadmaps.
• Ensure the loyalty program is financially viable for TLC, balancing compelling collector value with sustainable program economics and measurable return.
• Establish a clear, robust, and easy-to-communicate value proposition for what loyalty means to TLC and the Hobby — one that resonates with both new and existing collectors.
• Define customer-facing value propositions and positioning for loyalty products, benefits, and rewards programs.
• Drive cross-functional coordination across Growth, CRM, Product, Analytics, Brand, and Operations teams to support loyalty initiatives and launches.
• Manage the annual loyalty marketing calendar, aligning campaigns with key commercial moments, product launches, and collector behaviors.
• Partner with CRM and Lifecycle Marketing teams to deliver integrated loyalty experiences across email, push, onsite, in-product, and live commerce channels.
• Collaborate with Product and Engineering teams to support loyalty feature launches, adoption initiatives, and customer education efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in loyalty marketing, product marketing, lifecycle marketing, growth marketing, or go-to-market roles within e-commerce, marketplaces, consumer technology, media, or related industries.
• Demonstrated experience launching and scaling loyalty, rewards, retention, or membership programs.
• Strong understanding of customer lifecycle marketing, segmentation, personalization, and engagement strategies.
• Experience partnering closely with Product and Engineering teams to drive adoption of customer-facing features and experiences.
• Proficiency with analytics platforms, experimentation frameworks, and customer behavior tools such as Amplitude, Looker, Tableau, or similar platforms.
• Strong analytical mindset with the ability to interpret performance data, develop insights, and make data-driven recommendations.
• Exceptional written and verbal communication skills with the ability to influence stakeholders across all organizational levels.
• Highly organized project manager capable of managing multiple initiatives simultaneously in a fast-paced environment.
• Proven ability to build strong cross-functional relationships and drive alignment without direct authority.

Preferred

• Passion for sports, fandom, collectibles, loyalty programs, and consumer engagement experiences preferred.