Responsibilities

• Partner with Product and Engineering teams to build out reporting metrics that deliver insights across campaign lifecycle: from client onboarding and campaign creation through campaign launch and performance in market
• Identify gaps in our current data collection. Work directly with the Product team to suggest new platform capabilities that capture missing client intent or performance data
• Design and automate a recurring feedback schedule (e.g. Customer Satisfaction Scores) at critical client lifecycle stages to gather data on improving overall client experience
• Translate client feedback into actionable product insights and collaborate with Product and Marketing to inform roadmap priorities
• Analyze client churn rates and work with Account Management team to develop enhanced client retention strategies
• Uncover insights from successful efforts to identify new opportunities and strategies to maximize performance for all clients
• Translate complex data insights into repeatable playbooks the Account Management team can utilize to aid in the growth and retention of clients
• Help develop the roadmap for how a client moves from "Initial Test" to "Always-on Scale," including milestones for upsell/crosssell opportunities
• Own execution of these strategic programs supporting the Poplar team
• Regularly report on the effectiveness of these strategic programs to senior management, providing insights and recommendations for ongoing improvements
• Manage multiple concurrent workstreams, stakeholders, and timelines to ensure on-time, high-quality delivery
• Contribute to the development of scalable implementation of processes and best practices across the platform team

Requirements

• 5+ years of relevant experience in marketing, account management, strategy, or consulting, preferably in SaaS, AdTech, MarTech, or startup environments
• Experience working within multi-channel marketing ecosystems (SMS, RCS, email, push, CDPs, ESPs, marketing automation platforms)
• Demonstrated ownership of ambiguous projects and self-defining objectives and priorities
• Proven experience mapping customer journeys and developing strategies to reduce churn or increase net revenue retention.
• Experience building standard operating procedures that have been successfully adopted by larger teams
• Strong analytical skills with the ability to leverage AI and pull together data to generate insights
• Proven ability to work effectively cross-functionally, building relationships and ensuring cohesive strategies towards common business goals
• Strong, hands-on project management experience delivering large-scale technical deployments

Preferred

• Self-starters who love breaking down complex problems, building solutions, delivering actionable and data-driven insights
• Ability to work in a fast-paced, dynamic environment
• Experience creating scalable systems and programs

Benefits

• Hybrid role based out of our NYC office
• Ownership and growth opportunities
• Flexible vacation policy
• Robust benefits package
• A fun culture including: catered meals, team events, and happy hours
• The opportunity to work with a group of passionate, humble, and kind team members