Responsibilities

• Develop and execute channel marketing strategies aligned to business priorities, sales objectives, and partner engagement goals across all go-to-market channels.
• Create channel-specific programs, campaigns, tools, and content that enable partners to generate demand and better engage customers.
• Partner closely with product managers and sales leaders to translate business strategies into effective channel marketing plans and execution.
• Support channel transformation efforts by developing targeted marketing approaches for DSOs, independent reps, and distributors.
• Oversee Carrier’s go-to-market sales portal including platform strategy, account management, content updates, and ongoing optimization to improve partner experience and effectiveness.
• Manage channel marketing objectives, performance tracking, and reporting to measure program impact and channel engagement.
• Evaluate and optimize distribution marketing programs based on performance, adoption, and business outcomes.
• Administer and oversee channel marketing funds to ensure effective allocation, governance, and return on investment.
• Identify gaps and opportunities in channel communications, tools, and partner support to improve consistency, engagement, and sales enablement.
• Serve as the central marketing lead for go-to-market channel engagement and performance, ensuring alignment across stakeholders and programs.

Requirements

• Bachelor’s degree
• 10 + years of experience in channel marketing, partner marketing, and/or go-to-market marketing roles

Preferred

• Bachelor’s degree in Marketing, Business, Communications
• Experience in HVAC, building systems, or industrial/B2B channels
• Experience managing or optimizing partner platforms (e.g., HVAC partners or similar portals
• Experience administering or managing channel marketing funds / co-op or MDF programs
• Background in distribution marketing, partner enablement, or channel transformation initiatives
• Proven experience developing and executing channel-specific marketing strategies and programs that drive demand and partner engagement
• Experience working with go-to-market models (e.g., distributors, direct sales offices and independent reps)
• Demonstrated ability to create partner-facing programs, tools, and content that support demand generation and sales enablement
• Experience partnering cross-functionally with Sales, Product Management, and Marketing teams to translate business strategy into execution
• Experience managing marketing programs, performance tracking, and reporting to measure channel effectiveness and ROI
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously

Benefits

• Health Care Benefits : Medical, Dental, Vision; Wellness incentives
• Retirement Benefits
• Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
• Disability : Short-term and long-term disability
• Life Insurance and Accidental Death and Dismemberment
• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
• Tution Assistance