Responsibilities

• Role overview As our footprint on YouTube grows from supporting cutdowns into YouTube-first content, episodic shows, originals, and discovery-optimized content, we need a strategist fully dedicated to the platform. This person owns how we show up on YouTube end to end: channel strategy, content programming, creative direction, rollout, and audience growth. They are the in-house authority on what works on YouTube and they translate that into briefs, plans, and decisions the rest of the social team can complete.
• YouTube channel strategy. Define the channel’s positioning, content pillars, and programming model across long-form, Shorts, and live. Build the strategy for YouTube-first content, recurring installments, presentations, and original works.
• Creative strategy input. Partner alongside creative strategists to compose briefs so that concepts are built for YouTube from the beginning, not adapted after the fact.
• Translate platform mechanics (packaging, hooks, retention, pacing) into creative direction.
• Creative briefing. Brief creatives on YouTube-specific creative: thumbnails, titles, intros, episode structure, series formatting, and the differences between extended videos, short clips, and live broadcasts.
• Rollout and launch planning. Develop rollout strategies for new series, shows, and originals: programming cadence, sequencing, cross-platform support, and launch moments.
• Audience growth and engagement. Develop engagement and community strategies that grow subscribers, returning viewers, and watch time.
• Discovery and optimization. Own YouTube search and suggested strategy. Manage packaging optimization, playlist organization, and channel layout.
• Structure content to be discoverable and citable through AI and answer engines (LLM-optimized content).
• What you’ll do day to day: Develop and maintain the YouTube content and programming calendar.

Requirements

• 5+ years in YouTube, video, or content strategy, with a track record of growing channels or launching series and outstanding creative work.
• Deep YouTube proficiency: algorithm and discovery mechanics, packaging (titles and thumbnails), retention and average view duration, Shorts vs long-form vs live, playlists, and channel architecture.
• Strong analytics skills.
• Comfortable in YouTube Studio and reading retention curves and traffic source data to drive decisions.
• Experience briefing creative teams and partnering with creative strategists.
• You can translate platform insight into clear creative direction.
• Understanding of episodic and original content programming, including cadence, season structure, and host or talent collaboration.
• Working knowledge of search and discovery optimization, including structuring content for AI and answer-engine visibility.