Senior Manager, Celebrity & Influencer Relations

Los Angeles, CA (Hybrid)

$90K/yr – $120K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead end-to-end influencer marketing programs, from strategic planning and budget management to talent negotiations, campaign execution, and performance analysis, while mentoring junior staff and ensuring cross-team alignment.

  • Lead campaigns from strategy through reporting
  • Manage budgets, timelines, and client relationships

Job Description

Responsibilities

  • Clear Communication: Communicate effectively with internal teams and clients regarding deal terms, project updates, and strategic initiatives. Proactively identify opportunities, challenges, and bring solutions.
  • Budget Management: Create and manage budgets and billing processes with accuracy and minimal oversight.
  • Strategic Planning: Develop and execute effective strategic plans with little to no edits or supervision, ensuring alignment with client goals.
  • Campaign Management: Lead campaigns from talent strategy and casting through contracting, content execution, reporting, and recaps, ensuring projects stay on track and aligned with client goals.
  • Documentation Creation: Prepare lists, briefs, and recaps that require minimal edits, showcasing attention to detail and clarity.
  • Data and Analytics Expertise: Demonstrate a deep understanding of influencer data and analytics to inform strategies and measure campaign success.
  • Industry Authority: Actively engage in the influencer space, positioning yourself as an authority and staying updated on industry trends.
  • Organic Coverage Securing: Secure organic influencer coverage for clients through seeding, events, and other innovative approaches.
  • Creative Strategy: Demonstrate strategic, creative, and forward-thinking approaches to influencer campaigns.
  • Relation ship Management: Cultivate strong relationships with influencers and identify new partnerships to expand client reach.

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • Proven experience in influencer marketing or account management, preferably in an agency setting.
  • Strong understanding of influencer data, analytics, and industry best practices.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience mentoring and developing junior team members.
  • Can wear many hats, thrive in a fast-paced environment, and seamlessly adapt to shifting priorities.

Benefits

  • Medical + dental + vision insurance
  • Generous PTO and paid holidays
  • Dedicated mental health days
  • Unlimited sick time
  • Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
  • 401(k) retirement plan with matching
  • Pre-tax commuter and healthcare benefits
  • 12 weeks paid leave for new parents
  • Individualized career mapping
  • Summer Fridays (early close Fridays Memorial Day - Labor Day)

SHADOW

SHADOW is a creative marketing and communications agency with integrated disciplines across media relations, influencer marketing, experiential and event production, social media management and content development. Using these services, we shape insights and ideas into stories, animate stories into moments and engineer moments into movements.We are also connectors – we create inter-client synergies to maximize opportunity as well as leverage industry relationships for introductions, partnerships, business development and more. With a robust portfolio of brand campaigns, cross-categorical experience, and a deep rolodex of industry relationships, we have captured the loyalty of some of the world’s most prestigious companies, including luxury and lifestyle brands, retailers, tech start-ups, publishers, personalities, non-profit organizations and hospitality groups. We are a New York-based agency, with a west coast presence made possible through our SHADOWest suite of services.

Founded in 2007
New York, New York, USA
324 employees (64 in marketing)

Salaries

Posted range

$90K/yr – $120K/yr

Taken straight from the job posting.

See all SHADOW salaries

Marketing Team

Marketing Team Size
24 (7% of company)
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
26.6%
Direct
53.4%
Referral
6%
Social
12.6%
Paid
1.3%

Headcount Trend

Current headcount: ~330

Senior Manager, Celebrity & Influencer Relations

SHADOW · Los Angeles, CA · Hybrid