Senior Manager, Category Insights

Draper, UT (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 7 days ago

Job Summary

Own and translate data-driven insights into the portfolio and channel strategy, leading cross-functional teams from discovery to executive briefing.

  • Synthesize data sources into compelling storylines for leadership
  • Lead end-to-end market and consumer analysis and research plans

Job Description

Responsibilities

  • Synthesize disparate data sources into compelling storylines that are the foundation of our portfolio and channel strategy and present findings to executive leadership
  • Lead team development to understand, visualize, and identify actionable insights for our business via end-to-end market & consumer analysis
  • Develop category-level knowledge through existing resources (Nielsen, Numerator, and customer scan data) for leverage in creating competitive advantage for our brands
  • Design, execute, and analyze insights through custom qualitative or quantitative research (either internally or via third-party vendors)
  • Translate business questions into best-in-class research plans
  • Effectively democratize data and insights by creating a rich repository of research, white papers, portfolio of effective dashboard reporting
  • Lead competitive product monitoring, including emerging trends, and provide regular updates to key stakeholders

Requirements

  • Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field required
  • 6+ years Experience in producing business intelligence and reporting, sales analysis, strategy development, and project management required
  • 4+ years Experience creating intuitive insights through data visualization (Microsoft Power BI, Tableau, or similar visualization toolsets) required
  • 4+ years Experience using SQL, Python, or similar tools to manipulate large complex data sets to support reporting, insights, and ad-hoc analytics required
  • 4+ years Experience creating compelling storylines from disparate data sources and presenting finding to leadership required
  • 4+ years Experience using syndicated CPG data (Nielsen/IRI/Numerator) or customer scan/loyalty for strategy development required
  • 2+ years Experience designing and executing primary research (both qualitative and quantitative) to understand consumer behavior required
  • 2+ years Experience leading a high performing team and advancing team capability required
  • 1+ years Experience analyzing social media data into actionable insights required
  • 1+ years Experience developing advanced analytic models (ML/AI) to answer business questions required

Benefits

  • Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
  • Health Savings Accounts w/company match
  • FREE virtual primary care, acute care and physical therapy
  • FREE Employee Assistance Program
  • Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
  • Discounted & free product
  • Tuition reimbursement
  • Opportunities for career advancement
Swire Coca-Cola logo

Swire Coca-Cola

Swire Coca-Cola has the exclusive right to manufacture, market and distribute products of The Coca-Cola Company in 11 provinces and the Shanghai Municipality in the Chinese mainland; as well as in the HKSAR, Taiwan region, Cambodia, Vietnam, Thailand, Laos and an extensive area of the western USA. Our 42 production facilities in Greater China, Southeast Asia and the USA produce and distribute over 60 beverage brands to 941 million people.The relationship with Coca-Cola began in 1965 with the acquisition by Swire of the majority shareholding in a Coca-Cola franchise in Hong Kong, a business known today as Swire Coca-Cola HK Ltd. Swire Pacific acquired the Coca-Cola Bottling Company of Salt Lake City in 1978.Swire Coca-Cola employs about 47,000 people and generates annual revenues of HK$ 37.9 billion.

Hong Kong SAR
1.3K employees (132 in marketing)

Marketing Team

Marketing Team Size
123 (9% of company)
Median Career Experience
7.5 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
64.8K
Traffic Source Mix
Search
35.4%
Direct
55.7%
Referral
6.6%
Social
1.8%
Paid
0.5%

Headcount Trend

Current headcount: ~1.3K
Swire Coca-Cola logo

Senior Manager, Category Insights

Swire Coca-Cola · Draper, UT · Unknown