Responsibilities

• Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube)
• Craft clear, insight-led narratives from performance data that directly inform creative decisions and strategic recommendations
• Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
• Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
• Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
• Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
• Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards

Requirements

• Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr
• Ability to build effective listening queries that surface relevant, high-quality data from social platforms
• Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance
• Experience crafting data-driven narratives that connect performance signals to clear creative and strategic conclusions
• Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus
• Clear, structured communicator — able to translate complex data into accessible insights for non-technical audiences
• Comfortable creating and leading client-facing presentations
• Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition
• Experience building AI-assisted workflows for insight generation and content performance analysis
• Ability to critically evaluate AI outputs and apply sound human judgement before sharing conclusions