Responsibilities

• Measurement Strategy & Analytics: Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.
• Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.
• Translate business questions into analytical approaches that deliver actionable insights and recommendations.
• Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.
• Reporting, Dashboards & Insights: Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.
• Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.
• Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.
• Translate complex datasets into clear, compelling stories for clients and stakeholders.
• Present findings and recommendations to both technical and non-technical audiences.
• Data Quality & Measurement Operations: Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.

Requirements

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.
• 5-8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.
• Experience with data visualization platforms such as Power BI, Tableau, or Looker Studio .
• Experience partnering with data engineering teams on reporting, automation, or data integration initiatives.
• Strong proficiency in Excel and PowerPoint.
• Experience with digital analytics platforms, including Adobe Analytics (preferred) and/or Google Analytics.
• Familiarity with CM360, DV360, ad serving technologies, and digital media measurement.
• Experience developing recurring performance reports, executive scorecards, and dashboard solutions.
• Understanding of data governance, taxonomy management, and data quality best practices.
• Experience supporting website analytics and customer journey measurement.

Preferred

• Experience with testing methodologies, A/B testing, or Test & Learn programs is a plus.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.