Responsibilities

• Analyze performance data from digital marketing channels including email campaigns, social media, paid advertising (PPC, display, social), SEO, and website traffic to measure campaign effectiveness.
• Develop and maintain dashboards and data visualizations in Tableau, along with Excel and other analytics tools, to track key performance indicators across marketing and sales.
• Utilize HubSpot and Salesforce to analyze campaign performance, customer journeys, and pipeline attribution across the marketing funnel.
• Build recurring and ad hoc presentations for marketing and sales leadership that tell the story behind the numbers, including performance, results, and recommendations.
• Analyze customer behavior, engagement patterns, and conversion trends, and recommend optimizations to improve campaign performance and audience targeting.
• Partner with marketing operations, web, and third-party vendors to audit tracking and data collection, troubleshoot issues, and maintain data accuracy across marketing platforms.
• Collaborate with IT, systems teams, and other departments to ensure cohesive measurement and attribution across the marketing ecosystem, and represent marketing and sales reporting requirements in data integration initiatives.
• Other job duties as assigned.

Requirements

• 4+ years of experience in digital marketing analytics or a data analysis role.
• Advanced proficiency in Tableau or Power BI, including building interactive dashboards and visualizations that make complex data easy to understand for executive and day-to-day audiences.
• Experience with marketing attribution and funnel analysis, connecting channel performance to leads, pipeline, and revenue.
• Advanced proficiency in Excel including pivot tables, XLOOKUP or INDEX/MATCH, Power Query, and complex formulas.
• Strong knowledge of HubSpot and Salesforce for marketing analytics, sales reporting, and CRM data analysis.
• Deep understanding of digital marketing channels including SEO, PPC (Google Ads), social media advertising, email marketing, and call tracking.
• Proficiency with Google Analytics (GA4) and other web analytics tools.
• Experience using performance data to recommend marketing improvements, including advising on testing and experimentation approaches where appropriate.
• Excellent analytical skills with the ability to derive actionable insights from complex and large datasets.
• Strong communication and presentation skills to effectively convey data-driven insights and recommendations to stakeholders, including building executive-ready presentations.

Preferred

• Salesforce or Tableau certification (such as Salesforce Administrator, Data Cloud, or Tableau Data Analyst) is preferred but not required.

Benefits

• 401 K Plan with Company Match
• Medical, Dental, Vision, and FSA/HSA
• Life Insurance, Disability Insurance
• Vacation, Sick Time, Holidays
• Employee Assistance Program (EAP)
• Benefits may vary for positions covered by a collective bargaining agreement.
• For a general description of benefits that are being offered for this position, please visit alsco.com/benefits.