Senior Manager, Campaign Optimization (Team Lead, Partner Growth Performance & Insights)

Hoboken, NJ (On-site)

$108K/yr – $216K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the growth-insights engine for strategic partners, delivering measurable lift through incrementality testing, scalable dashboards, and repeatable activation playbooks.

  • Growth Insights Ownership: end-to-end delivery of insights and actionable guidance tied to performance, growth, and adoption.
  • Measurement and Activation: practical incrementality framework and activation models that translate insights into outcomes.
  • Scale and Enablement: dashboards, templates, and playbooks to drive repeatable impact across partners.

Job Description

Responsibilities

  • Own end-to-end delivery of growth insights and optimization recommendations across strategic partners
  • Ensure partners receive clear, actionable guidance tied to performance improvement, growth, and adoption
  • Measure success based on incrementality and outcomes, not baseline activity or reporting volume
  • Establish and own a practical incremental measurement methodology (baseline vs. post, target vs. actual, contribution/attribution, and test-and-learn where feasible) to prove the value of insights delivered
  • Build and govern scalable dashboards, scorecards, and reporting that surface partner performance trends, growth opportunities, and drivers — maintaining a single source of truth
  • Create visibility into the “insight → action → outcome” chain so the team can quantify which recommendations drive measurable partner impact
  • Translate standardized intelligence into repeatable activation models, “insight modules,” and playbooks
  • Drive scale through automation, templates, and consistent frameworks
  • Reduce reliance on bespoke analyses while maintaining high-impact support for priority partners
  • Lead, coach, and develop a team focused on growth insights, optimization, and analytics
  • Set clear goals, success metrics, and operating rhythms aligned to broader leadership priorities
  • Own prioritization, workload planning, and delivery standards to ensure focus and high-quality output
  • Partner closely with Sales, PDMs, Optimization, Sales Ops, analytics/BI, and Partner Network stakeholders to drive execution
  • Serve as the primary owner for external activation workflows tied to growth insights
  • Surface partner needs, trends, and friction points to inform prioritization and planning
Walmart Connect logo

Walmart Connect

With nearly 90% of U.S. households shopping with us every year, Walmart is deeply integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey. Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com or careers.walmart.com/walmart-connect. More than media. Meaningful connections.

Founded in 2005
Hoboken, New Jersey, US
2.5K employees (519 in marketing)

Traffic Signals

Monthly Visitors
47.4K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
40.3%
Direct
44.1%
Referral
7.8%
Social
5.3%
Paid
2.3%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
446 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
16

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